A gloriously cheeky charity pageant for men's health — sashes, talent, questionable swimwear, one crown.
18+ · Licensed bar · Every drink buys a vote
Half glamour, half nonsense, all for charity. Here's how the crown gets won.
250 seats, that's it. Your ticket covers the venue and gets you in the room for the show of the year.
Buy a drink at the bar, cast a vote for your favourite. Thirsty supporters crown kings. It's democracy, basically.
Sash, crown, eternal glory — and a fat cheque to a men's health charity. Everybody wins; one man wins more.
Men are far less likely to talk about their health — and the numbers show it. We're using a silly pageant to start serious conversations, and to put real money behind men's health in Australia.
*Indicative figures — confirmed with our chosen charity partner.
We're finalising a registered Australian men's-health charity to receive the proceeds — think prostate & testicular cancer, mental health and suicide prevention.
● Partner announcement coming soonYour ticket covers the venue and gets you a seat for the crowning. The bar, raffle and merch raise the funds.
250 engaged locals, a night of buzz, and a feel-good cause to attach your name to. Full package available on request.
Bold, charming and up for a laugh is the only entry requirement. Nominate yourself or a mate — we'll be in touch when contestant applications open.
Print-on-demand gear — every sale chips in for men's health. The store opens with the box office.
A blockbuster raffle runs all night — donated goodies, experiences and a headline prize. Want to donate a prize or pop your product in the goodie bag?
Donate a prizeIt's a real event, run with full tongue in full cheek. Think parody of the big televised pageants: sashes, a talent round, a Q&A, and a crowning — all to raise money for men's health.
Every drink you buy at the bar comes with a vote. Back your favourite by keeping the bar busy — proceeds go to the cause, and the crowd helps crown the winner.
Absolutely. Bold, charming and up for a laugh is the only entry requirement. Register your interest in the Nominate section above and we'll be in touch.
A licensed Melbourne venue with capacity for 250 — announced as soon as it's locked in. Sign up to be first to know.
Yes. It's a licensed bar event for over-18s only. Bring ID.
Net proceeds go to a registered Australian men's-health charity (announced soon). Tickets cover the venue; the bar, raffle, merch and sponsorship raise the funds.
Tickets, contestants and the venue drop soon. Pop your email in — no spam, just sashes.